Window signs have proven time and time again to be an effective form of advertising. The best kind of window advertising for a retail store is one that boasts current sales and store promotions to attract customers. Window clings are the best material for most retail stores because they are inexpensive, easy to apply, and can be reused as your promotions change. In order for your sign to truly be effective, however, it must be a properly designed sign that looks professional.
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Window Cling Material
A very common color for retail signs is red because it is a bold and noticeable color. This is the most common color used for promotions, and most shoppers are used to associating this color with sales. That doesn't mean you can't step outside of that box. Use colors that are bold and vivid but also represent your business. You can mix your advertising with bright blues, hot pinks, and neon oranges so it's both eye-catching and represents your business.
Opposites Attract
Your color choices should complement each other without having to matching. Choose colors that are opposite like green and orange, black and white, and blue and yellow. The high contrast makes the signs more visible and easier to read. If choose to design your sign with a dark background use brighter, lighter text and vice versa.
Keep it Simple
Add a short and simple message to your signage for the best success. Too much information looks cluttered and your sign will lose its impact. Tell customers exactly what you want them to know about your promotion like 50% OFF, clearance, and latest spring fashions. A simple, appealing message motivates customers and drives sales, while a long message is overwhelming and ineffective.
Say it Big
Whatever your message is, make sure it is large and readable. Your signs are aimed at the shoppers across the parking lot, not the ones walking through your door. Effective signs should have text at least 3" tall so the sign is noticeable from their vehicle. Go even bigger for signs aimed at customers across the street. The average rule is that for every inch tall a letter is, it's visible up to 10 feet. A sign with letters that are 3" tall is most visible up to 30 feet.
Knowing how to design for the best impact will give you a sign that will not only attract customers but it will increase sales. A bad sign attracts bad attention while a good sign can motivate new customers to come in and look.
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Grafix Cling Vinyl 9-Inch-by-12-Inch 9-Pack, Assorted Colors Feature
- Colors include red orange yellow green clear blue black white and purple
- Ideal for holiday window decor plastic box appliques office and school logos signs and party favors
- Vinly does not lose its shape color or cling
- Create cut-outs that cling to any smooth surface without adhesive
Grafix Cling Vinyl 9-Inch-by-12-Inch 9-Pack, Assorted Colors Overview
Colors include red orange yellow green clear blue black white and purple. Ideal for holiday window decor plastic box appliques office and school logos signs and party favors. Vinly does not lose its shape color or cling. Create cut-outs that cling to any smooth surface without adhesive. Embellsih scrapbook page protectors for pages that can change. Acid-free.Available In Stock. |
